AdBook vs. Brand+ Marketplace (formerly Smaato)
A side-by-side comparison based on G2 review data.
| Metric | AdBook | Brand+ Marketplace (formerly Smaato) |
|---|---|---|
| Overall rating | 3.7 | 4.4 |
| Review count | 12 | 13 |
| Ease of use | 8.4 | 8.0 |
| Ease of setup | 8.6 | 9.3 |
| Quality of support | 8.0 | 9.4 |
| Meets requirements | 8.2 | 8.0 |
| NPS | 0 | 66.666667 |
| Small Business | 16.7% | 30.0% |
| Mid-Market | 58.3% | 60.0% |
| Enterprise | 25.0% | 10.0% |
| Total page views | 56 | 56 |
| Total LLM citations | 47 | 23 |
AdBook
Quite simply, it is the next evolution of revenue management. Faster, more scalable, and even easier to use, AdBook+ brings sales enablement, yield management and workflow automation together in a single platform: a Revenue Management Platform.
Brand+ Marketplace (formerly Smaato)
Smaato's digital ad tech platform is the only omnichannel ad server and monetization solution with controls to make monetization simple. Publishers can bring their first-party data and manage all inventory in one place. Marketers get access to the highest-quality inventory so they can reach audiences around the world and on any device. Headquartered in San Francisco, Smaato is part of Verve Group, a Media and Games Invest (MGI) company, with additional offices in Hamburg, New York, Beijing, and Singapore. Learn more at www.smaato.com