G2 Vendor Directory

Adapt vs. Factors.AI

A side-by-side comparison based on G2 review data.

MetricAdapt

by Adapt

Factors.AI

by Factors.AI

Overall rating4.64.5
Review count2,793246
Ease of use9.28.7
Ease of setup9.18.9
Quality of support8.89.6
Meets requirements8.88.9
NPS72.50950671.428571
Small Business64.4%35.1%
Mid-Market28.1%54.5%
Enterprise7.4%10.3%
Total page views7722,038
Total LLM citations3,2818,203

Adapt

Adapt.io is your comprehensive lead intelligence platform, offering a suite of powerful tools designed to empower the sales and marketing teams to excel in their efforts. Our platform equips sellers and marketers with the means to generate new leads, personalize engagements, and implement a robust go-to-market strategy. Adapt has an extensive B2B database with over 150 million contacts and 30 million companies, all backed by robust and highly accurate data.

Pros

  • Ease of Use
  • Contact Information
  • Helpful
  • Lead Generation
  • Data Accuracy
  • Accuracy of Information

Factors.AI

Factors.ai is an AI ABM built for B2B GTM teams. It helps teams identify high-intent accounts, understand how those accounts move across their website, CRM, ad platforms, and campaigns, and turn that activity into a qualified pipeline. At its core, Factors.ai is built on a strong first-party data foundation. The platform identifies more than 75% of companies visiting your website, the highest in the industry, and tracks how those accounts move across pages, channels, and campaigns.

Pros

  • Ease of Use
  • Insights
  • Analytics
  • Customer Support
  • Intent Data
  • Integrations