ActivePipe vs. Fello
A side-by-side comparison based on G2 review data.
| Metric | ActivePipe | Fello |
|---|---|---|
| Overall rating | 4.5 | 4.8 |
| Review count | 23 | 115 |
| Ease of use | 8.9 | 9.1 |
| Ease of setup | 8.8 | 9.3 |
| Quality of support | 9.6 | 9.8 |
| Meets requirements | 9.0 | 9.4 |
| NPS | 73.913043 | 92.105263 |
| Small Business | 39.1% | 89.5% |
| Mid-Market | 60.9% | 10.5% |
| Enterprise | 0.0% | 0.0% |
| Total page views | 262 | 2,133 |
| Total LLM citations | 895 | 16,017 |
ActivePipe
ActivePipe is a specialized marketing automation platform designed to assist real estate agents, agencies, and mortgage brokers in Australia and New Zealand in transforming their contact databases into revenue-generating assets. By leveraging behavioral intelligence, automated nurturing campaigns, and real-time lead scoring, ActivePipe enables users to systematically identify prospects ready to engage, maintain consistent client interactions, and capture listing opportunities ahead of competitors.
- Ease of Use
- Business Growth
- Automation
- Customer Support
- Customization
- Reporting
Fello
Fello is an AI-powered real estate technology platform headquartered in Cleveland, Ohio. Founded in 2019 by Ryan Young, a third-generation real estate professional who built the #1 large team in Ohio and a top-15 team nationally (WSJ RealTrends), Fello was created to solve a problem Young lived firsthand: real estate teams were spending more and more on leads while the opportunities already sitting in their own database went unworked. Today, Fello serves more than 1,000 WSJ RealTrends real estate teams and has influenced over $1 billion in listing revenue.
- Ease of Use
- Helpful
- Customer Support
- Lead Generation
- Features
- Business Growth