G2 Vendor Directory

ActivePipe vs. AppFolio

A side-by-side comparison based on G2 review data.

MetricActivePipe

by MoxiWorks

AppFolio

by AppFolio

Overall rating4.54.6
Review count231,203
Ease of use8.99.2
Ease of setup8.88.7
Quality of support9.68.8
Meets requirements9.09.1
NPS73.91304375.832622
Small Business39.1%83.9%
Mid-Market60.9%15.3%
Enterprise0.0%0.8%
Total page views2624,688
Total LLM citations89523,089

ActivePipe

ActivePipe is a specialized marketing automation platform designed to assist real estate agents, agencies, and mortgage brokers in Australia and New Zealand in transforming their contact databases into revenue-generating assets. By leveraging behavioral intelligence, automated nurturing campaigns, and real-time lead scoring, ActivePipe enables users to systematically identify prospects ready to engage, maintain consistent client interactions, and capture listing opportunities ahead of competitors.

Pros

  • Ease of Use
  • Business Growth
  • Automation
  • Customer Support
  • Customization
  • Reporting

AppFolio

Run your entire portfolio on one powerful platform. AppFolio’s intuitive and user-friendly experience gives your property management team the tools they need to provide excellent service to residents and owners. Whether you manage multifamily apartment complexes, single-family homes, or community associations, our software has everything you need to streamline and grow your business. AppFolio is a comprehensive, cloud-based property management software built to streamline and automate the key processes that keep your business thriving - from accounting to marketing & leasing to maintenance.

Pros

  • Ease of Use
  • User-Friendly
  • Features
  • Property Management
  • Customer Support
  • Efficiency