AB Tasty vs. Varify.io®

At AB Tasty, we’re your partner for pushing great ideas even further through optimization. We achieve this by empowering brands to build better experiences using personalization, experimentation, recommendations, search and the market’s only emotions-based segmentation solution. Our all-in-one platform offers web and API solutions for a unified approach to creating seamless experiences. We are a trusted partner in optimization and innovation to over 1,100 brands including Kering, McDonald’s, Ulta Beauty, L’Oreal, Disneyland Paris, LVMH, and many others.

Varify.io® is a comprehensive website optimization solution designed to help users enhance their conversion rates through data-driven A/B testing. This platform caters to businesses of all sizes, enabling them to make informed decisions about their website design and content without the need for programming expertise. By providing a user-friendly interface and robust features, Varify.io® empowers marketers and website owners to optimize their online presence effectively.