7Learnings vs. TELUS Trade Promotion Management

7Learnings is a leading SaaS provider of predictive pricing and retail optimization software based in Berlin, Germany. Founded in 2019, the company empowers retailers and brands to move away from static, rule-based pricing toward a dynamic, data-driven approach. With a strong presence in the European and US markets, 7Learnings serves a diverse portfolio of e-commerce and omnichannel retailers, helping them navigate complex market dynamics with advanced machine learning technology. Unlike legacy rule-based systems, 7Learnings offers a true Predictive Pricing Engine.

TELUS Trade Promotion Management’s offerings (formerly Blacksmith Applications and Exceedra) are delivered via a SaaS platform specifically engineered to streamline both retail and foodservice trade planning, execution and analysis in a single, auditable system of record. The solution empowers consumer packaged goods (CPG) manufacturers to move beyond manual oversight by centralizing promotion planning, financial reconciliation and advanced optimization.