Apex Loyalty vs. TrueLoyal

Apex Loyalty is an award winning, api-driven loyalty platform to implement next generation end-to-end customer journeys both on channel (B2B) & consumer (B2C) side of your business. Trusted by companies around the globe (PepsiCo, BAT, Bridgestone, Royal Canin, SAB Miller and many more), Apex Loyalty offers an enterprise-ready yet fully customisable solution to deliver the correct loyalty mechanics for the success.

TrueLoyal® is a customer loyalty software solution specifically designed for brands that distribute their products through retailers they do not own. This innovative platform addresses a common challenge faced by many brands: the inability to track customer purchases and engage directly with consumers when their products are sold through third-party retailers. By enabling shoppers to scan their receipts and verify purchases, TrueLoyal allows brands to establish a direct relationship with their customers, regardless of where the transaction occurred.