G2 Vendor Directory

Apex Loyalty vs. Smile.io

A side-by-side comparison based on G2 review data.

MetricApex Loyalty

by 360DRC Marketing Technologies Inc.

Smile.io

by Smile.io

Overall rating4.64.6
Review count12471
Ease of use9.29.3
Ease of setup8.89.3
Quality of support9.49.6
Meets requirements9.08.9
NPS66.66666774.200426
Small Business8.3%92.5%
Mid-Market25.0%7.3%
Enterprise66.7%0.2%
Total page views381,783
Total LLM citations1711,315

Apex Loyalty

Apex Loyalty is an award winning, api-driven loyalty platform to implement next generation end-to-end customer journeys both on channel (B2B) & consumer (B2C) side of your business. Trusted by companies around the globe (PepsiCo, BAT, Bridgestone, Royal Canin, SAB Miller and many more), Apex Loyalty offers an enterprise-ready yet fully customisable solution to deliver the correct loyalty mechanics for the success.

Pros

    Smile.io

    Smile.io is the leading loyalty platform built for scaling and enterprise commerce brands on Shopify Plus. Powering programs for over 100,000 merchants, Smile helps brands turn one-time shoppers into repeat, high-value customers through points, VIP tiers, referrals, and personalized rewards. As the only loyalty platform both Built for Shopify status and Shopify Technology Partner certification, Smile is both deeply integrated with Shopify's latest technology while being trusted by Shopify at scale. With Smile, you get both quality and scale.

    Pros

    • Ease of Use
    • Customer Support
    • Rewards Program
    • Easy Setup
    • Easy Integrations
    • Setup Ease