G2 Vendor Directory

360 View CRM vs. Creatio Bank.AI

A side-by-side comparison based on G2 review data.

Metric360 View CRM

by Abrigo

Creatio Bank.AI

by Creatio

Overall rating4.44.6
Review count1224
Ease of use8.38.8
Ease of setup4.38.2
Quality of support8.88.7
Meets requirements8.88.7
NPS58.33333370.833333
Small Business25.0%16.7%
Mid-Market58.3%58.3%
Enterprise16.7%25.0%
Total page views86215
Total LLM citations2772

360 View CRM

Abrigo's Banking CRM Platform is powered by the 360 View CRM suite, combining CRM, marketing automation, customer analytics, profitability measurement, and goals and incentives management into one unified solution purpose-built for community banks and credit unions.

Pros

    Creatio Bank.AI

    Creatio Bank.AI is a banking AI CRM and workflow platform where people and AI agents work together — with no limits on workflows, agents, or scale. Built by Creatio for banks, credit unions, and financial services organizations, it combines CRM, no-code workflow automation, and AI agents on one platform. Creatio Bank.AI is Creatio's dedicated banking vertical, bringing together AI innovation, industry expertise, and a global ecosystem of customers and partners to accelerate AI adoption in financial services.

    Pros