G2 Vendor Directory

360 View CRM vs. Salesforce Financial Services Cloud

A side-by-side comparison based on G2 review data.

Metric360 View CRM

by Abrigo

Salesforce Financial Services Cloud

by Salesforce

Overall rating4.44.2
Review count12405
Ease of use8.38.2
Ease of setup4.37.9
Quality of support8.88.6
Meets requirements8.88.8
NPS58.33333343.733333
Small Business25.0%21.9%
Mid-Market58.3%32.6%
Enterprise16.7%45.6%
Total page views861,702
Total LLM citations2776,220

360 View CRM

Abrigo's Banking CRM Platform is powered by the 360 View CRM suite, combining CRM, marketing automation, customer analytics, profitability measurement, and goals and incentives management into one unified solution purpose-built for community banks and credit unions.

Pros

    Salesforce Financial Services Cloud

    Become an agentic financial services enterprise with the world’s #1 AI-powered CRM. Financial Services Cloud unlocks data from core banking, wealth, and insurance platforms and unifies it around the customer so you can personalize customer engagement using purpose-built automation with industry-specific AI. Scale your enterprise with AI agents purpose-built for financial services. *Power customer-centric AI with real-time data.

    Pros