360 View CRM vs. Affinity
A side-by-side comparison based on G2 review data.
| Metric | 360 View CRM | Affinity |
|---|---|---|
| Overall rating | 4.4 | 4.4 |
| Review count | 12 | 73 |
| Ease of use | 8.3 | 8.9 |
| Ease of setup | 4.3 | 8.4 |
| Quality of support | 8.8 | 8.9 |
| Meets requirements | 8.8 | 8.6 |
| NPS | 58.333333 | 71.641791 |
| Small Business | 25.0% | 80.8% |
| Mid-Market | 58.3% | 16.4% |
| Enterprise | 16.7% | 2.7% |
| Total page views | 86 | 962 |
| Total LLM citations | 277 | 8,877 |
360 View CRM
Abrigo's Banking CRM Platform is powered by the 360 View CRM suite, combining CRM, marketing automation, customer analytics, profitability measurement, and goals and incentives management into one unified solution purpose-built for community banks and credit unions.
Affinity
Affinity is the AI-first private capital CRM that turns relationship intelligence into action across the investment lifecycle. Built on a decade of proprietary relationship and deal data, Affinity automatically captures interactions, maps your firm's network, and surfaces the connections that move deals forward. Ascend, Affinity’s agent platform, handles the procedural work at every deal stage so teams can focus on the judgment-intensive work that drives returns. Trusted by more than 3,300 private capital firms, Affinity transforms relationship capital into a measurable competitive advantage.