G2 Vendor Directory

360 Polaris vs. WideOrbit

A side-by-side comparison based on G2 review data.

Metric360 Polaris

by Improve Digital

WideOrbit

by Lumine Group

Overall rating4.04.1
Review count1050
Ease of use8.28.1
Ease of setup5.77.6
Quality of support8.08.5
Meets requirements8.08.2
NPS1032
Small Business10.0%22.0%
Mid-Market50.0%44.0%
Enterprise40.0%34.0%
Total page views32174
Total LLM citations5869

360 Polaris

360 Polaris is a revolutionary ad monetisation platform for video, web and mobile publishers. A all-in-one solution for content providers that integrates advanced capabilities and offers unparalleled transparency and control, no matter what their sales strategy.

Pros

    WideOrbit

    Founded in 1999, WideOrbit helps media companies do more business by making it easier to sell advertising. We offer the one platform that ties everything together, from pitch to payment, across digital, linear, and cross-platform advertising. WideOrbit remains at the forefront of the industry by focusing on automation and integrations to streamline digital, linear, and cross-platform workflows and advancing our digital solutions to address the needs of broadcasters, digital publishers, and advertisers. WideOrbit is headquartered in New York, with offices worldwide.

    Pros

    • Speed
    • Ease of Use
    • Options
    • Results
    • Results Performance
    • Automation