G2 Vendor Directory

360 Polaris vs. TheViewPoint

A side-by-side comparison based on G2 review data.

Metric360 Polaris

by Improve Digital

TheViewPoint

by TheViewPoint

Overall rating4.04.4
Review count1012
Ease of use8.28.8
Ease of setup5.79.0
Quality of support8.08.6
Meets requirements8.08.8
NPS1066.666667
Small Business10.0%58.3%
Mid-Market50.0%25.0%
Enterprise40.0%16.7%
Total page views3210
Total LLM citations52

360 Polaris

360 Polaris is a revolutionary ad monetisation platform for video, web and mobile publishers. A all-in-one solution for content providers that integrates advanced capabilities and offers unparalleled transparency and control, no matter what their sales strategy.

Pros

    TheViewPoint

    TheViewPoint is an innovative video ad monetization platform for CTV/OTT publishers and broadcasters. It is designed to provide every ad tech player looking to monetize video inventory with a transparent demand chain and higher margins. TheViewPoint enables content owners to manage direct deals with demand partners. A wide set of tools developed specifically for the connected TV environment allows publishers to effectively upscale their business.

    Pros