G2 Vendor Directory

360 Polaris vs. PubWise

A side-by-side comparison based on G2 review data.

Metric360 Polaris

by Improve Digital

PubWise

by PubWise

Overall rating4.03.9
Review count1016
Ease of use8.26.4
Ease of setup5.74.3
Quality of support8.07.7
Meets requirements8.08.0
NPS1046.666667
Small Business10.0%50.0%
Mid-Market50.0%43.8%
Enterprise40.0%6.3%
Total page views3211
Total LLM citations52

360 Polaris

360 Polaris is a revolutionary ad monetisation platform for video, web and mobile publishers. A all-in-one solution for content providers that integrates advanced capabilities and offers unparalleled transparency and control, no matter what their sales strategy.

Pros

    PubWise

    You can't optimize what you can't see. PubWise believes in Radical Observability™, and offers a first party, end-to-end programmatic advertising platform that eliminates unnecessary middlemen and creates observability of the entire digital advertising supply chain for publishers. Technology moves fast, which is why PubWise takes care of it all for you. Analytics are hard, which is why PubWise built SPOT, our patent-pending machine-learning Smart Path Optimization Technology®. Revenue is complex, which is why PubWise offers ease of management and excellent customer support.

    Pros