G2 Vendor Directory

360 Polaris vs. PubMatic

A side-by-side comparison based on G2 review data.

Metric360 Polaris

by Improve Digital

PubMatic

by PubMatic

Overall rating4.03.2
Review count1011
Ease of use8.27.0
Ease of setup5.77.1
Quality of support8.07.1
Meets requirements8.06.7
NPS10-18.181818
Small Business10.0%44.4%
Mid-Market50.0%44.4%
Enterprise40.0%11.1%
Total page views32284
Total LLM citations5982

360 Polaris

360 Polaris is a revolutionary ad monetisation platform for video, web and mobile publishers. A all-in-one solution for content providers that integrates advanced capabilities and offers unparalleled transparency and control, no matter what their sales strategy.

Pros

    PubMatic

    PubMatic (Nasdaq: PUBM) delivers superior revenue to publishers by being an SSP of choice for agencies and advertisers. PubMatic’s cloud infrastructure platform for digital advertising empowers independent app developers and publishers to increase monetization while enabling media buyers to drive return on investment by reaching and engaging their target audiences in brand-safe, premium environments across ad formats and devices. Since 2006, PubMatic has been expanding its owned and operated global infrastructure and continues to cultivate programmatic innovation.

    Pros