G2 Vendor Directory

360 Polaris vs. MAX by AppLovin

A side-by-side comparison based on G2 review data.

Metric360 Polaris

by Improve Digital

MAX by AppLovin

by AppLovin

Overall rating4.04.2
Review count1021
Ease of use8.28.4
Ease of setup5.78.0
Quality of support8.08.9
Meets requirements8.08.2
NPS1042.857143
Small Business10.0%28.6%
Mid-Market50.0%66.7%
Enterprise40.0%4.8%
Total page views32298
Total LLM citations54,181

360 Polaris

360 Polaris is a revolutionary ad monetisation platform for video, web and mobile publishers. A all-in-one solution for content providers that integrates advanced capabilities and offers unparalleled transparency and control, no matter what their sales strategy.

Pros

    MAX by AppLovin

    MAX, our mediation solution, was the first real-time auction platform that enabled all the key market players to bid for a mobile ad impression. Now with an industry-leading selection of bidders and networks and AppLovin's premium demand sources: AppDiscovery and the AppLovin Exchange (ALX), MAX gives publishers the most competitive and diverse set of programmatic auctions for in-app real estate, alongside an additional 360-growth solution for driving incremental revenue growth via UA efforts.

    Pros