G2 Vendor Directory

360 Polaris vs. Equativ

A side-by-side comparison based on G2 review data.

Metric360 Polaris

by Improve Digital

Equativ

by Equativ

Overall rating4.04.0
Review count1012
Ease of use8.28.4
Ease of setup5.77.9
Quality of support8.07.7
Meets requirements8.09.2
NPS1027.272727
Small Business10.0%58.3%
Mid-Market50.0%25.0%
Enterprise40.0%16.7%
Total page views32145
Total LLM citations5312

360 Polaris

360 Polaris is a revolutionary ad monetisation platform for video, web and mobile publishers. A all-in-one solution for content providers that integrates advanced capabilities and offers unparalleled transparency and control, no matter what their sales strategy.

Pros

    Equativ

    Equativ is a global, end-to-end media platform empowering advertisers and publishers to achieve real outcomes by uniting premium inventory, dynamic creative formats, and engaged audiences with advanced curation and AI-powered ad tech across all channels. Purpose-built for the attention economy, Equativ delivers quality, engagement, and performance while prioritizing respectful, user-centric ad experiences. With a team of over 750 professionals across 19 countries, Equativ combines global scale with deep local expertise. Learn more at Equativ.com.

    Pros