G2 Vendor Directory

360 Polaris vs. BidMachine

A side-by-side comparison based on G2 review data.

Metric360 Polaris

by Improve Digital

BidMachine

by BidMachine

Overall rating4.04.7
Review count1015
Ease of use8.29.6
Ease of setup5.79.6
Quality of support8.09.8
Meets requirements8.09.3
NPS1073.333333
Small Business10.0%20.0%
Mid-Market50.0%66.7%
Enterprise40.0%13.3%
Total page views32787
Total LLM citations5217

360 Polaris

360 Polaris is a revolutionary ad monetisation platform for video, web and mobile publishers. A all-in-one solution for content providers that integrates advanced capabilities and offers unparalleled transparency and control, no matter what their sales strategy.

Pros

    BidMachine

    BidMachine is a mobile advertising platform that helps app publishers grow in-app ad revenue and gives advertisers, DSPs, and agencies access to SDK-direct in-app inventory with first-party signals. The platform operates as both an in-app bidding solution and a supply-side platform, connecting mobile publishers to programmatic demand through a lightweight SDK integration. Publishers add incremental demand sources to their existing monetization stack, run transparent real-time auctions, and access brand advertiser budgets through direct, SPO-aligned supply paths.

    Pros