G2 Vendor Directory

360 Polaris vs. AdBook

A side-by-side comparison based on G2 review data.

Metric360 Polaris

by Improve Digital

AdBook

by FatTail

Overall rating4.03.7
Review count1012
Ease of use8.28.4
Ease of setup5.78.6
Quality of support8.08.0
Meets requirements8.08.2
NPS100
Small Business10.0%16.7%
Mid-Market50.0%58.3%
Enterprise40.0%25.0%
Total page views3256
Total LLM citations547

360 Polaris

360 Polaris is a revolutionary ad monetisation platform for video, web and mobile publishers. A all-in-one solution for content providers that integrates advanced capabilities and offers unparalleled transparency and control, no matter what their sales strategy.

Pros

    AdBook

    Quite simply, it is the next evolution of revenue management. Faster, more scalable, and even easier to use, AdBook+ brings sales enablement, yield management and workflow automation together in a single platform: a Revenue Management Platform.

    Pros